Agency’s viral videos are ‘Right Move for the Reels generation’

The Cobbles team are celebrating a successful launch

A new team of property professionals with 100 years of estate agency experience is banking on “game-changing” social media marketing to shake up Northampton’s house-buying landscape.

In just three months of trading, promotional videos produced by Cobbles Estate Agency have amassed over 500,000 views online, dramatically increasing exposure for clients’ homes.

By ditching the traditional agency playbook and bringing creativity, transparency and genuine client focus back into the property market the team aims to quickly attract a more informed and engaged generation of buyers.

Co-founder David Lewis said: “We wanted to be different, disruptive, and honest. Estate agency has evolved, and so too must the way we market and sell homes.”

David and his three fellow directors, Tom Gernon, Russell Bradley and Nick Rees, have a combined 100 years of experience in all facets of property sales and are confident that depth of knowledge, combined with a modern vision for how homes should be marketed, is a recipe for success.

The team’s expertise spans decades of market cycles, from the fast-paced world of the 1990s to today’s digitally driven buyer behaviour. Every property is showcased through high-end photography, professional videography and compelling social media presentation.

Marketing specialist Nick said: “People spend an extraordinary amount of time on social platforms. Our job is to meet buyers where they are, and to make properties impossible to ignore.

“The numbers show this approach is clearly having an impact and it’s giving us the freedom to showcase our properties in a way that’s not really been seen before in Northamptonshire. We’ve already amassed a loyal following of 5,000 across our social media channels and that’s growing every day. It’s Right Move for the Reels generation.”

Cobbles operates from its new base in Seymour House in Newport Pagnell Road West, Wootton but has intentionally moved away from rapid branch expansion in favour of prioritising quality over quantity.

The Cobbles ethos is anchored in personalised service. From setting realistic asking prices to conducting accompanied viewings and negotiating hard on behalf of vendors, the team’s hands-on approach aims to secure the best outcomes without gimmicks.

Clients are already praising Cobbles for its innovative approach, with testimonials highlighting the team’s clear communication, attention to detail, and ability to deliver results – including multiple properties sold at full asking price in a matter of days.

Whether you’re selling a character home, a contemporary new build or an aspirational property with flair, Cobbles is Northamptonshire’s go-to estate agent for intelligent, stylish and results-driven property marketing.

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