De Bono Marketing Communications has added a new client to its portfolio further to being appointed by Robinsons Relocation, a leading European removals and relocation business.
The Warwickshire-based agency will be responsible for marketing the business’ commercial and residential offering, taking ownership of its brand strategy, digital marketing, paid activity, social media and creative development.
The removals firm, which has been operating for more than 130 years and has a network of UK-wide branches, has instructed the agency to overhaul its website and to kick off activity with a new campaign to position Robinsons within the national market.
Bianca De Bono, Director, said: “We are thrilled to welcome Robinsons Relocation to our growing client portfolio. Robinsons has built a trusted brand over more than a century and has an exceptional national reputation.
“We look forward to helping Robinsons achieve further exposure, particularly in driving forward the business’ commercial arm and connecting it to new audiences. This partnership reflects our commitment to delivering bold, results-driven work for forward-thinking companies.”
Anthony Robinson, CEO at Robinsons Relocation, said: “De Bono Marketing Communications came highly recommended to us, and we were impressed with the team’s understanding of our business goals and the strategic approach they presented to help us achieve them. We are excited to see their proposals come to fruition.”
Under the new partnership, De Bono Marketing Communications will develop an integrated brand campaign, overhaul the Robinsons website, assess analytics, manage paid and organic digital channels, produce creative content and oversee influencer and social media strategy.
Work is already underway, with the first campaign expected to launch in the summer.
