
Procurement and consultancy specialists, Added Value Enterprises [AVE], have announced the appointment of new Business Development Manager, Andy Follows, to help drive the next phase of its growth strategy in the hospitality sector.
Having held senior, commercial and business development positions for leading brands within travel and hospitality – including leadership roles for establishments under boutique hospitality group, The Lucky Onion – Andy brings valuable and extensive industry experience to AVE.
In joining the business, Andy will now play a vital role in leveraging his industry knowledge to build new relationships with hospitality brands across the UK, while proactively increasing AVE’s market share throughout the sector.
This appointment comes as AVE reports an impressive 225% increase in revenue over the last 12 months, following its increased service offering and successful expansion into the hospitality and care sectors.
Darren Iley, Managing Director of AVE, confirmed: “Andy’s appointment marks an important milestone in AVE’s growth journey, and I am delighted to welcome him to the team. Not only does he bring extensive commercial and hospitality experience, but he also boasts a deep understanding of the operational challenges hospitality businesses are facing in today’s volatile economic climate.
As a result, I’m in no doubt that his expertise and industry insight will be instrumental as we continue to build new relationships and expand our client base, all while driving the next phase of our growth strategy.”
Andy Follows, Business Development Manager of AVE, added: “The AVE brand is quickly establishing itself as a trusted provider of commercially driven, smarter procurement solutions, and I’m excited to be joining the team at such a pivotal time. With hospitality businesses facing increasing cost pressures and complex supply chains, the need for strategic support has never been greater. As such, I’m now looking forward to building new relationships across the hospitality sector and playing an active role in the company’s continued growth journey.”
Underpinned by a vast and robust network of household brands and accredited suppliers including Bidfood, Delifrance and Disposable & Catering Supplies, AVE delivers tailored services across procurement strategy, food management consultancy, nutritional consultancy, and digital precision.
Headquartered in the West Midlands with national reach, the business operates to high standards as affirmed by its ISO 9001 accreditation and is dedicated to ensuring clients benefit from ethical sourcing, smarter purchasing and long-term value.
For more information, visit: https://a-v-e.com/.










