Bilt will be led by Adam Bewley, ex Eulogy Head of Social & Influence, and is the latest venture from Ready Media Group; the team behind award-winning consumer agency Ready10.
The team behind Ready10 has announced the launch of Bilt, a dedicated social and influencer offering that aims to help brands connect with audiences online in the social shopping age.
Bilt will be led by Adam Bewley, who joins from Eulogy where he was Head of Social & Influence. Bewley will take on the role of managing partner at Bilt, the latest offering from Ready Media Group, which will sit alongside consumer agency Ready10, experience comms offshoot Klaxonn and Work & Class; a consultancy that connects brands with working class communities.
The Bilt offering will centre around building brands through social-first creativity, influencer and creator campaigns and helping clients understand the opportunities that social-commerce platforms like TikTok Shop can help deliver.
Bilt’s initial clients include Onken and Emmi Caffè Latte and they are already delivering creative, paid and organic social campaigns alongside an always-on influencer and creator approach to build social presence. Bilt will also be utilising Ready10’s social shopping expertise and consultancy, with the agency having won the TikTok Shop brief last year.
Adam Bewley, Bilt managing partner said, “Bilt is designed to help brands scale at the speed of the feed and take their community with them, whilst also driving that crucial commercial benefit that has always alluded them when activating in social. With social shopping now worth over £9 billion a year*, we will help client partners marry content with commerce at real-time speed, in the spaces that audiences don’t only show up – but create, talk, share and shop.”
David Fraser, founder of Ready Media Group, said; “Social-based commerce platforms like TikTok Shop are growing exponentially and brands are realising that the idea of building a social presence, engaging audiences and driving revenue can all co-exist at the same time. We are excited for Bilt to join the Ready Media Group family and believe that, under Adam’s leadership and guidance, Bilt is perfectly placed to help clients navigate this exciting new landscape.”
Bilt’s services will include social-first creativity, paid and organic activation, creator and influencer management, as well as social commerce optimisation and social listening services. For more information on Bilt, visit biltsocial.media
*ref: RetailWeek
