M·E·L Research has welcomed two new team members, strengthening its evaluation capability and face-to-face fieldwork delivery for clients across the UK.
Dr Bianca Bailey Wilson has joined as Head of Evaluation, bringing 15 years of professional experience across research, evaluation, social policy and public affairs. Bianca is a senior specialist in impact and evidencing outcomes, theory of change development, and participatory research and co-design, with expertise spanning local communities and regeneration, energy and environment, education, children and families, and health.
Bianca is a certified member of the Market Research Society (MRS) and won the Best Provocative Thinking Award at the MRS Conference Awards in 2017. Her experience will bolster the evaluation team’s depth and capacity, supporting clients to generate robust evidence and actionable insight.
Amanda Brightman has joined M·E·L Research as Field Team Manager, strengthening the organisation’s delivery of face-to-face fieldwork for qualitative and quantitative projects. Amanda joined in January 2026 and brings a strong operational background, having progressed into management roles within consumer services and fraud before moving into market research. She has since worked across CATI, quality and compliance, and field and recruitment, managing complex projects across a range of sectors.
In her role, Amanda will oversee the planning and delivery of fieldwork activities, ensuring projects remain on track, meet quality standards, and are conducted in line with Market Research Society codes of conduct and GDPR. She will work closely with project managers to monitor progress and support the delivery of high-quality data for clients.
Karen Etheridge, Managing Director of M·E·L Research said: “Clients rely on research partners who can deliver smoothly, maintain high standards, and produce insight that stands up to scrutiny. Bianca and Amanda bring valuable expertise that strengthens our offer in evaluation and fieldwork delivery, helping us continue to support clients with confidence.
These appointments reflect M·E·L Research’s continued focus on delivering robust evaluation and reliable fieldwork operations, supporting organisations to make informed decisions and demonstrate impact.”
