The 10 Group, a global integrated marketing agency, is pleased to announce the appointment of Joe Binder as Client Partner, Executive Branding.
In this role, Binder will build and lead The 10 Group’s Executive Branding division – which enables ambitious business leaders to shape their personal brands and, in turn, unlock new commercial value.
As consumers increasingly seek a deeper understanding of the faces and stories behind brands, LinkedIn now serves as a vital platform for executives to strategically craft and communicate their professional identities.
To meet that need, The 10 Group’s Executive Branding arm offers a full-service solution built specifically for corporates, combining strategic positioning, content creation, media relations and the ability to scale effectively across complex global organisations – all while working seamlessly with internal brand, legal and communications teams.
Having previously founded the UK’s first personal branding agency, WOAW, Binder brings more than seven years’ experience in building the profiles of notable founders and leaders, from pre-seed startups to unicorns. WOAW supported founder-led businesses with bespoke CEO and founder brand strategy, and worked with corporates including NatWest Group and TikTok.
The appointment comes during a period of rapid expansion for The 10 Group. Since 2024, the business has expanded operations into the US, Switzerland and Australia, and has almost doubled its headcount over the past three years – bolstering functions including strategy, social and business development. This year, The 10 Group has added new clients spanning a range of industries including Fitness, Broadband, FMCG, Sustainability, and Finance.
“We’re very pleased to welcome Joe to the 10 team. He will be instrumental in advancing our Executive Branding division, and his depth of expertise will strengthen our ability to deliver exceptional results for our clients at the highest levels. Having been impressed by Joe’s presence on LinkedIn, we’re excited for the impact he will have in helping visionary leaders amplify their influence and drive growth,” commented James Myers, Chief Commercial Officer at The 10 Group.
Binder added: “I’m thrilled to be joining The 10 Group to lead the new Executive Branding division. When LinkedIn became the go-to platform for building personal brands, it was entrepreneurs who led the charge. From the dragons of Dragons’ Den, like Sara Davies MBE and Tej Lalvani, to AllSaints Founder Stuart Trevor, I was fortunate to work with many of the early adopters.
“Since then, the landscape has evolved. What began as a founder-led movement has become a full-scale shift, with corporate leaders now stepping into the spotlight like never before. Personal branding has become a key driver of commercial growth, and I look forward to working with ambitious leaders to help them define and communicate their unique value on a bigger stage.”
