Parry Creative, a Derby branding and design consultancy, is celebrating its first year in business with a significant new account win, securing work with global fitness studio, Orangetheory Fitness. The company, which specialises in working with businesses to join the dots between business strategy and creative direction was founded in 2020 by Laura Parry, who has over 16 years’ experience in developing brands and delivering creative projects.
Orangetheory Fitness has boutique fitness studios in more than 23 countries, and 1,200 studios in the USA alone, and is rapidly expanding across the UK. Parry Creative has been appointed to support this expansion, and to develop the company’s visual marketing materials across its Midlands and North studios with its Franchise owner, WellComm Health & Fitness Ltd.
Whilst supporting the localised marketing efforts at its Altrincham, Derby and Nottingham studios, Laura has also enhanced the brand’s existing visual elements, creating consistency across all of its marketing activities and aligning its design style so that it appeals to the UK market. She will also continue to develop these materials as more franchises develop across the UK.
Catherine Rhun, from Orangetheory Fitness said, “We’re really excited to partner with Laura to develop a suite of brand assets to best represent the Orangetheory brand for the UK audience. Orangetheory can truly be a life changing workout for some, and we’re on a mission to introduce it across Northern England. We’re looking forward to further utilising Laura’s creative skills to help present our message effectively and introduce lots of amazing new members to the orange community.”
Alongside a growing client base, Laura has also received a number of accolades during her business’ first year, earning a spot as one of Marketing Derby’s Rising Stars, whilst also becoming part of the new Derby Mainframe Champions. Alongside this she has worked with a number of exciting clients over the past 12 months, producing creative projects and helping to build their visual identities, including Derby Days Out, Colleague Box, Honest Communications, and national construction company, The Input Group – delivering design support and overall brand management.
Owner and Creative Director, Laura Parry, said, “It’s been an incredible year for Parry Creative. After working in the creative industry in Derby for over 16 years, I’m grateful to be celebrating my own business’ first milestone. I want to thank the local business network for their support and anyone else who has supported Parry Creative in any way. I’ve been lucky enough to grow, collaborate and establish so many exciting new client relationships and I can’t wait to see what the next year has in store!”
For more information, and to see a selection of Parry Creative’s work, please visit www.parrycreative.co.uk or email laura@parrycreative.co.uk.
