Female health-tech brand, Elara Care, has launched the Elara app, a female health app that provides women with personalised exercise, nutrition, sleep and mental wellness recommendations mapped/tailored to their hormones and different phases of the menstrual cycle.
Female hormones have been historically associated with PMS, mood swings, cravings and periods, when in fact they actually control and influence every aspect of a woman’s health. From our ability to build lean muscle, what nutrients our body needs, our energy levels and even work performance – our hormones are at the core of our body’s natural rhythm.
Elara enables women to harness the unique power of their physiology by providing them with actionable daily tips on exercise, nutrition, mindfulness and sleep specifically tailored to each day of their menstrual cycle. The app brings together the user’s health data already available across multiple platforms, all in one location. With a carefully curated health score, Elara users are inspired to look at their health holistically and to make decisions that will benefit them now and in the future.
The Elara score is based on more than just doing physical activity, meditation or eating a healthy diet. You are rewarded for doing exercise that takes advantage of where you are in your cycle and that will keep you fitter/healthier in later years. Elara looks at attributes like energy, strength, mood and focus, and recommends activities that maximise your potential, such as pushing your physical strength when you are stronger or focus on endurance when you can build lean muscle at other points of your cycle. Elara will do the same for mindfulness, nutrition and sleep, helping prevent some common issues during menopause.
Jasveer Matharu, Founder of Elara Care says “We wanted to look at female health beyond period tracking and fertility because we know women are suffering from the lack of research and education that is available to us. With Elara we are creating a platform that educates women on their own health with an aim to prevent causes and symptoms that we’ve always accepted as part of being a woman.”
