The Accoya® wood brand from Accsys has won gold and bronze at the Transform Europe Awards 2021. The Transform awards recognise and celebrate the best of the best in brand strategy, development and transformation – how a company, brand or product’s visual identity, story and proposition can make an impact.
Accoya®, the brand of stable, durable and sustainable solid wood won the first place Gold award for “Best visual identity from the engineering and manufacturing sector”, and Bronze for “Best rebrand of a digital property”.
Over the past year Accsys, working with independent brand agency Mr B & Friends, has redeveloped, relaunched and refined its Accoya® branding and brought a class-leading website to the world: connecting business and consumer customers to both the product and each other, making the journey from awareness to decision and purchase easier and smoother than ever before.
‘Accoya® – a new way of thinking about wood’ shows, tells and illustrates the unique properties and benefits of the product: enhancing the natural qualities of wood while negating its traditional weaknesses, creating a building material that offers distinct advantages compared to tropical hardwoods, plastics and other materials.
Working with its distributors and manufacturers who create end products – such as doors, windows, cladding and decking – from Accoya® wood, people throughout the value chain can quickly and easily find the information they need, understand the benefits and proposition of the product, and then find and contact the right vendor for their requirements.
In 2020 Accsys also won Bronze for “Best strategic or creative development of a new brand” for its corporate brand.
