Insight with Passion, the business transformation agency founded by TV business and consumer expert Kate Hardcastle MBE has appointed four Executive Advisors, to help brands better understand and communicate with ‘underrepresented consumers’.
The new appointments will share their experiences from the worlds of retail, media and sport as they support brands in a greater understanding of the issues they champion, such as age, disability and ethnic diversity.
One of the Executive Advisors is Team GBR wheelchair racer and TV presenter Hannah Cockroft MBE DL, who is 5 x Paralympic Champion, 12 x World Champion, T34 World Record Holder and a longstanding accessibility champion and campaigner.
Speaking about her role as Executive Advisor on Accessibility, Hannah says, “I still find so many businesses to be inaccessible for people living with a disability, often for different reasons. Becoming more accessible and inclusive is a journey, not a destination and I know we can start the conversations and help brands improve the customer experience for everyone. Stats show that ignoring this could be costing UK businesses over £20bn a year so there is great potential to deliver value for customers and businesses too. I’m really pleased to be working with the team at Insight with Passion and the timing couldn’t be more fitting as right now it’s UK Disability History Month and the ten year anniversary of this important event.”
Agency founder Kate Hardcastle says, “Our team are already helping the brands we work with better understand key consumer groups such as those living with disabilities or those over 60. This enables them to better serve their customers and communicate with them in a more genuine way. Our work involves advising board leaders around the world on better business practice and how to reach, engage with and serve consumers more effectively. Our Executive Advisors are perfectly placed to enhance this and lead to happier and more engaged customers, across all demographics.”
