Birmingham PR agency EAST VILLAGE. has kickstarted the year with a double client win. Jewellery brand, Influenstar, and the UK’s only plastic-free firewood retailer, Love Logs, have appointed the lifestyle PR agency to deliver strategic communications.
Brand new ethical jewellery brand, Influenstar has appointed EAST VILLAGE. to deliver PR and influencer engagement, as it looks ahead to a successful 2021. Made from 925 recycled silver, Influenstar is a fashion-focused but sustainably sourced brand that aims to “protect the planet for future generations.”
With a host of experience in the fashion and jewellery industry, lifestyle PR agency EAST VILLAGE. will help the British-based start-up show consumers that sustainability can be stylish; with its range of earrings, necklaces, rings and bracelets all made from 925 recycled silver.
Birmingham-based EAST VILLAGE. has delivered campaigns for a host of brands; with current clients including custom-made jewellery designer, Roseanna Croft, who specialises in jewellery re-design as well as out-of-town retail park, Longbridge Shopping. In addition to previous experience delivering lifestyle PR for independent label P&Co, to promote its Birmingham-based pop-up shop; launching a new line and hosting an in-store event for high street retailer, T.M.Lewin; managing PR for the annual event, Midlands Fashion Awards; and supporting with the launch of Ralph Lauren’s flagship store at Bicester Village.
For Influenstar, EAST VILLAGE., has been appointed to deliver national PR and influencer engagement; positioning the ecommerce start-up alongside leading mid-market jewellery brands. Showcasing the benefits of recycled silver, alongside Influenstar’s affordable trend-led designs, the agency will deliver media relations, product placement and influencer strategy for the brand.
In addition, the lifestyle PR agency has also been appointed by planet-friendly firewood retailer, Love Logs, to deliver its ongoing PR strategy. Launched last year, Love Logs provides sustainably sourced British kiln-dried logs, kindling and natural firelighters, and is the UK’s only plastic-free firewood retailer. Seeing notable success in its first few months – with lockdown increasing the usage of wood burners, pizza ovens and firepits.
Love Logs sources its firewood exclusively from sustainable British woodland and also supports struggling communities around the world, planting two trees for every order with The Eden Reforestation Project. Its Woodsure-certified ‘ready to burn’ logs emit less pollutants and are shipped only in 100% recyclable cardboard boxes. In addition to minimising and, where possible, removing any plastic from within its supply chain.
Tara Tomes, Founder and Managing Director of EAST VILLAGE., comments: “Working with brands who have good values has always been at the heart of what we do, and I am so excited that we’re kicking off the year with two amazing client wins. Working with small businesses with big ambitions is what lights our fire as an agency, and that’s exactly what Influenstar and Love Logs are all about… creating true change and helping us all buy better.
Having started my career over 12 years ago in Stella McCartney’s press office, I saw what it meant for a business to run with true purpose and I always aspired to not only ensure EAST VILLAGE. did the same but work with businesses who shared this mission too. The last 12 months has shown us just how important it is to not only have purpose within your business but also use PR to showcase it in an authentic way. Starting the year with two brilliant new sustainable brands, full of passion and tenacity, has absolutely set the tone for another amazing year at EAST VILLAGE.”
Birmingham agency EAST VILLAGE. specialises in PR, influencer marketing, social media and events for brands who share good values and great stories. The agency’s clients include Castle Fine Art, Centrick Property, CHOICE CBD, Heart of England Community Foundation, Living Well UK, Longbridge Shopping, and Roseanna Croft Jewellery.
To find out more about working with lifestyle PR agency EAST VILLAGE., visit www.eastvillageagency.com.
