Sutton Coldfield-based digital marketing agency EDGE Creative has recently supported a UK-wide, business IT support company rebrand to help better reflect their lofty ambitions and business goals.
Bold IT, previously known as Boldmere IT due to their office location on Boldmere Highstreet, made the decision to remove the locality from their original name to better reflect their country-wide service whilst also acknowledging their roots.
EDGE was tasked with managing the full rebrand process, creating an updated logo that reflected their new brand alongside fresh printed materials, banners, and signage to enhance their new look.
The team at the fully integrated agency worked on the design and production of new social media graphics which were used in the corresponding multi-channel social media campaign which announced the rebrand.
EDGE also handled the migration of the domain to www.boldit.co.uk, organising the transfer of data with minimal impact to the SEO and website performance of the company.
Managing Director at Bold IT, Anthony Brazier, had this to say about the EDGE team: “EDGE Creative has been a fantastic resource for our marketing efforts. The team have been incredibly helpful in developing strategy, rebranding, creating content, and executing campaigns that have generated real results – they are professional, knowledgeable, and easy to work with.”
The collaboration between the two organisations originated before the rebrand, with the two companies beginning their partnership in Q1 of 2022.
Since then, EDGE have worked to strengthen their position in the industry through the incorporation of SEO techniques, social media management, and more – all of which contributed to Bold IT’s incredible 80% growth over the last 12 months.
Work is now underway on an upgrade to the framework behind the Bold IT website, which will give them more customisability and functionality. EDGE recently redesigned and rewrote the original Bold IT website with SEO and user-friendliness in mind, which the additional developments will look to build upon.
Bold IT will also be the sponsor at the next networking event hosted by EDGE Creative on November 30th at St Pauls House in Birmingham’s Jewellery Quarter.
More information on EDGE Creative is available at https://edge-creative.com/.
