MKTG Sports + Entertainment have appointed award-winning sports marketing specialist, Jamie Corr as Senior Vice-President, sponsorship and consultancy.
Corr, a respected professional with more than fifteen years’ experience in partnership strategy and marketing, joins the Dentsu-owned agency this summer.
A former Managing Director of sport at H&K Strategies and Partnerships Manager at the International Olympic Committee, Corr has worked with some of the world’s biggest global brands to activate their relationship with international governing bodies and rights holders including the Olympics, FIFA World Cup and Tour de France.
Corr will head the agency’s EMEA sponsorship and consultancy arm, which has helped partners including Mondelez, workday and FedEx deliver award-winning work through their sponsorships in a variety of different sports.
Charlie Wylie, Managing Director of MKTG Sports + Entertainment EMEA said: “We’re thrilled to have Jamie on board. His experience and skill set makes him an ideal leader to steer our sponsorship and consultancy division. We are excited to see how he can help take our output and work to the next level”
Corr, whose past clients include Bridgestone, Allianz, GE, Samsung, Atos, British Airways, McDonald’s, RBS, Discovery Eurosport and Budweiser, kicks off his tenure at the agency in August.
He said: “Joining MKTG Sports + Entertainment, an agency with a growing reputation for delivering excellence in sports partnerships is hugely exciting. The sponsorship and consultancy division is brimming with talent and energy and I am relishing the opportunity to harness that as part of MKTG Sports + Entertainment’s mission to meet the needs of our partners during what is a disruptive – but promising time – for the sector.”
Corr joins a senior leadership team at MKTG Sport + Entertainment which includes Senior Vice-President, Content & Comms, Amar Singh and Senior Vice-President, Insights, Sandra Greer.
