With budgets being squeezed on all sides, caused by the cost of living crisis and compounded by the energy catastrophe and rising inflation, most companies are looking through their accounts to find where they can cut costs.
One way to manage expenditure is to use a ‘pay as you go’ methodology for business services, where you avoid in-house personnel and buy in support as needed. This is especially useful during a recruitment freeze. This means you avoid the monthly costs and headaches of salaries, insurances and even staff management challenges by working with an outsource partner only when required.
“A key area to rationalise spending while driving results could be your marketing”, says powerhouse duo Gillian Holloway and Corene Newbery, marketing gurus at boutique consultancy Collaboro Marketing.
Gillian said, “Some might be tempted to just cut marketing altogether but this could be a false economy: marketing provides the top of the funnel to pique the interest of prospective customers, and keep current customers loyal. Marketing doesn’t necessarily turn into sales tomorrow, but it fuels the pipeline for future revenue”.
Corene adds: “The trouble with eliminating marketing is that you won’t notice the shortfall immediately but it will become apparent further down the line when you start seeing your takings dwindling. The key is to outsource relevant marketing functions to drive output while keeping a tight rein on your costs”.
They explain, many smaller companies can’t justify an in-house marketing team, and some larger firms require expert support when needs arise. Companies can also drive marketing on a project basis for launch events, website updates, social media impetus and powering momentum for products and services.
The main benefit of outsourcing is at you only buy in (additional) marketing resource as and when you need it. This enables:
- Variable capacity: more resource during busy times
- Keep a tight handle on your costs by only paying for what you need
- Expert input: as you’re only buying in a number of hours a month, you can afford seasoned professionals to guide your strategy and implementation
Collaboro Marketing can hit the ground running and deliver results from day 1. They have extensive experience in marketing for large manufacturing and technology companies along with smaller niche businesses. They can partner with organisations on all things branding, content, digital, social and strategy – spending only what’s needed to drive projects forward and realise business goals even at this challenging time.
For more information visit: www.collaboromarketing.co.uk.
