Misfits Health is set to challenge the current protein bar market by launching a vegan, high protein low sugar bar. The brand is offering UK consumers a vegan Protein Chocolate Bar alternative, with best in class macros but not compromising on taste and function.
Misfits Vegan Protein Bars are currently available in two flavours, Chocolate Caramel and Chocolate Orange. Each 45g bar contains only plant-based ingredients, 16g of protein and less than <1g sugar. They are gluten-free, 100% natural and dairy-free too.
54% of 25-34-year-olds eat a protein bar at least once a week and 48% of UK consumers find plant-based more appealing, (Grocer 2019, Nielson 2018).
Tara Bloom, co-founder of Misfits Health comments; “Our Vegan Protein bars are certainly a game changer in the UK market. We’re here to offer the consumer a delicious vegan protein bar option. Most protein snacks on the market contain whey and artificial sweeteners to keep the sugars low or are incredibly high in sugar and calories. We have created the perfect indulgent protein snack that caters to non-vegan and vegans alike. The
response to our bars has been phenomenal, and we’re set to bring out new flavours in March due to the growing demand”.
Misfits have launched their Vegan Protein Bars into Britain’s largest gym chain, Pure Gym. Their bars are available in 270 Pure Gym vending machines across the UK. They are also available online at: www.misfits.health, Ocado and Amazon.
