A Midlands Virtual Support agency launched to help businesses maximise time and productivity has reached its one-year milestone.
Joy Friday, the brainchild of Coventry businesswoman Joy Douglas, was established in June 2024 in response to concerns from professionals within the region about the challenges facing their businesses and the lack of support resources available to them.
Joy said that having worked within the professional services sector for the past 30 years, she had built up a wide network of contacts, all of whom regularly highlighted the same demands on their time and the pressures involved in meeting them.
She established Joy Friday to provide expert external resource to a wide range of small businesses, taking responsibility for key tasks and enabling entrepreneurs and managers to fully focus on business growth and development.
“Time management is a key factor in every business, and is one of the first things people talk about in a professional environment, albeit they may not realise it: ‘There aren’t enough hours in the day’, ‘I need to clone myself to try and get everything done in time,’ ‘Things are going really well but I don’t have the time to do this or that’… I wanted to set up a support business that people could trust to take responsibility for specific tasks, taking the pressure off and allowing them to maximise their day,” said Joy.
Having worked within and for a number of SMEs, Joy and the team were able to understand the challenges faced by business owners, and provide vital support, taking responsibility for everything from social media management and event coordination to business support and administration.
Joy Friday now works with a variety of businesses including law firms, project management consultancies, business coaches and health and wellness practitioners.
The business has trebled its number of clients in 2025 and has outperformed its growth plans by 20%.
Joy said: “It was a huge step to move away from working within businesses to starting one on my own, but I’m so proud of everything I’ve achieved in my first 12 months. I was confident there was a demand for the business model, and the feedback I’ve received has been fantastic, it’s been a really rewarding experience.
“My focus for the next 12 months is to continue to deliver the standard of service we take pride in for our existing clients, while we embrace new ones, we’re also looking at some exciting collaborations this year which should help us to grow the business and its profile.”
For details of the services and support offered Joy Friday, visit https://joy-friday.co.uk or https://www.linkedin.com/in/joy-douglas.
