Pinch of Salts’ brand management for Oasis: A throwback to legendary collaborations

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With Oasis gearing up for highly anticipated sold-out gigs and global events next year, we’re diving into the archives to relive one of our most memorable projects—designing and delivering exclusive, limited-edition merchandise for the legendary band.

The Album Launch: Creating Iconic Track Tops

For the launch of Oasis’s album and stadium tour, we didn’t just deliver merch; we crafted iconic pieces that honoured the band’s Manchester roots and their connection to the local culture. Our team designed, sourced, manufactured, and delivered a limited-edition track top in Manchester City blue, emblazoned with “Manchester” on the back—a nod to Oasis’s hometown and our roots. We teamed up with Bukta, a Manchester-based grassroots football brand that we also helped build, to give each top authentic flair and genuine city pride. These tops were strictly for press and VIPs—a “money-can’t-buy” item that instantly became a collector’s dream.

With only 400 track tops made, each was a uniquely labelled special-edition piece that represented both the band’s spirit and the essence of Manchester. From the meticulous design to custom labels, every detail was crafted to make these tops true collector’s items, setting a new standard for music merchandise.

Stadium Tour Merchandise: Collector’s Items for the Fans

Our partnership extended to the stadium tour, where we designed and sourced an exclusive run of track tops sold only at the shows. These pieces weren’t just souvenirs; they were tokens of fandom, designed to be timeless collector’s items for anyone lucky enough to grab one. Fans at the concerts could proudly wear a bit of Oasis’s story while supporting a locally crafted brand.

Living the Rock & Roll Dream

Of course, it wasn’t all work and no play! Our team had the chance to attend Oasis concerts, enjoy a pint or two, sing along to the anthems, and create unforgettable memories with an incredible group of people. Working with Oasis was more than a project—it was a celebration of shared roots, creativity, and camaraderie. We were thrilled to deliver to a client that not only understood the importance of supporting local talent but also created the space for us to contribute to an unforgettable fan experience.

So, if you have your hands on any of these limited-edition pieces, it’s time to dust them off and rock them at next year’s concerts. And if you feel like sharing a throwback photo, send it our way, we’d love to see how these pieces live on with Oasis fans everywhere.

Our samples? They’re framed on the office wall… but we just might smash the glass, slip them on, and hope they still fit!

Go Oasis! And who knows, there may just be a new surprise from us in 2025!

Email: enquiries@pinchofsalts.com or call: 0151 315 0528.

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