A London based company has received a business boost from Retail Entrepreneur Theo Paphitis. In September David Harris, owner of Magicman London, replied to Theo’s Instagram post about his business during ‘Small Business Sunday’ and was one of six weekly winners to gain a repost by Theo to his half a million Twitter, 50k+ Instagram and almost 300k LinkedIn followers. The weekly initiative, set up by Theo in 2010, now has over 4,000 #SBS winners and supports small businesses in the UK.
2025 sees the 15th anniversary of #SBS Small Business Sunday, since Theo launched it in October 2010.
Business and retail entrepreneur and self-confessed Shopkeeper, Theo re‐shared David’s message to his combined 800,000 Twitter, LinkedIn and Instagram followers and as a result, https://www.instagram.com/magicmanlondon has over 100 more followers and more enquiries. They are also profiled on the #SBS website (www.theopaphitissbs.com) that is exclusive to all Small Business Sunday winners.
David said, “I’m really proud of myself for winning the SBS small business award, its recognition of all the hard work and passion that I put into my job and it’s also for all the people who have supported me so far, and its great to be part of a fantastic community”
Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue Chairman, Theo Paphitis, said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK. My vision is that everyone who has ever won an #SBS re-share from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish Magicman London every success.”
Anyone looking for a re‐post from Theo should post to him on X, LinkedIn or Instagram about their business on Sunday between 5 PM and 7.30 PM and include the hashtag #SBS. Six lucky businesses are re‐tweeted every Monday at 8 PM and then invited to enter their profile on the new website, attend the annual #SBS networking event and take advantage of the networking opportunities.
