In an era where 87% of marketers identify data as their most under-utilised asset, Brand Champions introduces a transformative approach to digital intelligence. Companies leveraging data-driven approaches are seeing 5-8x higher ROI than their counterparts – yet most organisations struggle to harness their data’s full potential.
Brand Champions, founded by marketing strategist Fiona Wylie, has developed Waves, a comprehensive suite of digital insights and social media solutions that places real-time intelligence at the heart of marketing strategy. Often data can be seen as too expensive or out of date by the time you review it or even just too hard to action. This innovative approach decodes digital conversations, trends, and behaviours, delivering strategic clarity without the overhead and time lag of a traditional insights programme.
Waves is the firm’s latest plug-in solution built around clients, building on the success of their pioneering SOS (Support On-Standby) service model, designed to provide immediate, flexible marketing support when teams need it most. The SOS innovative approach pairs clients with dedicated marketing support specialists, ensuring continuous coverage and expertise while maximizing budget efficiency.
“Modern marketing teams need partners who can seamlessly adapt to their changing needs,” says Fi Wylie. “Whether it’s extracting actionable insights from complex data or providing urgent marketing support, our flexible model ensures clients have access to deep expertise exactly when and how they need it.”
With over two decades of experience transforming marketing strategies for global brands including British Airways, Nestle, and Pfizer, Wylie has assembled a team of veteran in-house marketers who understand the challenges from both sides of the table, alongside C-Suite strategy and insights practitioners. This collective expertise from both sides of the table enables Brand Champions to identify and solve complex marketing challenges that other agencies often miss.
Brand Champions combines deep strategic expertise with hands-on marketing experience. The team’s track record includes multiple innovation awards, with Wylie herself recognized as a Marketing Week “Rising Star.”
Waves enhances Brand Champions’ established research methodology, while SOS provides the operational flexibility modern marketing teams demand. Together, they represent a new model of marketing partnership, reinforcing the firm’s commitment to serving as a strategic partner rather than a traditional agency for major clients like Pizza Express, Johnson and Johnson, Celebrity cruises and many more.
For more information about how Brand Champions is helping organisations unlock their data’s potential, visit thebrandchampions.co.uk.
