Print Image Network, a leading UK electoral print provider, is thrilled to announce its shortlisting for the prestigious PrintWeek Award in the category of Innovation of the Year. This recognition highlights the company’s commitment to pioneering innovation and delivering cutting-edge solutions to its clients.
Responding to legislative changes introduced by the Elections Act 2022, which made photo identification mandatory for in-person voting in Great Britain, Print Image Network took a bold step to redefine electoral print materials. The traditional A5 Poll Card design was deemed no longer practical when trying to include full details of voter ID requirements in the electorate mailing. This prompted the company to embark on an innovative journey resulting in the creation of the ‘Flexi Poll Card.’
The ‘Flexi Poll Card’ is a reel-fed white paper one-piece mailer, which preserves the familiar appearance of a traditional A5 card, but opens up into an A4 document, using a peelable, folding seal. Through a meticulous research and development process, Print Image Network ensured compliance with the new legislation, engaged voters effectively, and optimized costs. Consulting with industry experts, obtaining approval from the Electoral Commission and Royal Mail, the company successfully produced over 2 million ‘Flexi Poll Cards’ for 35% of its customers during the 2023 combined elections. This initiative achieved a remarkable 100% delivery rate, facilitating a smooth transition to the new electoral administration.
The shortlisting for the PrintWeek Award for Innovation of the Year is not just a recognition of past achievements; it provides a glimpse into the bright future of Print Image Network and it’s Brands. The company remains focussed in its commitment to customer service excellence, continuous innovation, and the ongoing evolution of the electoral print industry.
Sustainability in Print
In addition to its technological advancements, Print Image Network is proud to emphasize its commitment to sustainability. Acknowledging the environmental impact of the print industry, the company has implemented eco-friendly practices in its operations and supplier relationships, ensuring that exceptional print solutions are delivered with minimal environmental impact.
Print Image Network invites interested parties to learn more about its growing electoral administration print and mail service. For additional information, please contact the company at 0161 209 4800 or via email at sales@printimagenetwork.com.
