Tom Oswald
Pioneering images website marks milestone anniversary with record success.
A pioneering images site putting cash into the hands of artists and not big tech companies is celebrating its fifth-year anniversary with record success.
ClickASnap is the world’s largest paid-per-view photo sharing platform and marked its fifth anniversary in January 2021 with 50 million images viewed in that month alone.
Set up by successful serial entrepreneur Tom Oswald, ClickASnap allows photographers and other visual artists to monetise their work when it is viewed, not just when it is sold.
The innovative site has been operational for five years and has ratcheted up some impressive figures with a library of eight million images and an average of 150,000 users a day. It is used in every country in the world.
Founder and CEO Tom Oswald said: “I founded the site because I passionately believe that artists should have the right to be paid for their hard work when it is seen by the public. After all, you pay to see an artist’s work in a gallery – why not online? I wanted to disrupt the marketplace and to do for image artists such as photographers what YouTube did for video and Spotify for music.
“With 50 million images viewed in January 2021, I’m confident that ClickASnap is rapidly becoming the go-to site for people who want to see high quality work and for artists to be able to get some income for their talents. 2020 has been tough for photographers with events being cancelled under global lockdowns, so it’s great to think that a site like ours is able to give a little bit back to people who create these fantastic images.”
Launched in 2016, ClickASnap is the world’s first photo hosting site that pays artists and photographers when their work is viewed, as well as per download. Inspired by Founder Tom Oswald’s highly successful ‘Videscape’ business, which was pivoted into ClickASnap and aims to provide independent music producers a viable platform for their work away from tech giants YouTube and Spotify, ClickASnap enjoyed instant success.
In 2020, 30,000 artists signed up to showcase their work on the site every day and with 10 million images viewed per week, it has quite an audience!
ClickASnap offers the ability to sell both digital downloads and physical products, the latter in partnership with OVI imaging.
