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If you’re looking for a new way to promote your business, why not take advice from the latest marketing trends? There are plenty of fun ways to get your brand out there that won’t necessarily break the bank. Social media is a great tool and it’s worth attending virtual events.
It’s also a good idea to think outside the box and come up with ways customers can interact with your products. It’s essential to use tactics that will work on today’s consumers. Here are five innovative ways start-ups are promoting their business.
Personalised gifts and freebies
Everybody loves a freebie and while it’s not exactly a new strategy, giving out customised items will still get your brand plenty of exposure in 2021. You could organise a referral campaign offering free gifts in exchange for recommending your brand to a friend, for example. You could also offer a welcome pack to customers that sign up for a more long-term subscription. The most cost-effective plan is to order personalised items in bulk on sites such as 4allpromos.com. You can then use these as you please.
Challenges and competitions
A little healthy competition can be very enticing. Rather than simply advertising your products, use contest marketing to gain a competitive edge. You could offer a prize draw or even get potential customers to enter into a creative competition. This is a fresh and innovative way to interact with audiences. The internet is saturated with promotional material so you need to find a way to make your brand stand out to today’s customers.
Limited offers and referrals
You could make your latest product appear more exclusive by promoting it as a limited offer. This will entice potential customers as they’ll feel as though they’re getting a special deal. You could also use limited offers in a referral campaign. This will incentivise existing customers to recommend your brand quickly in exchange for this short-time offer. Here is the ultimate guide to referral marketing in 2021 with more tips and techniques.
Social media engagement
It’s essential to develop a presence on social media nowadays as many potential customers look up brands here before investing. You can also encourage your followers to do your promotional work for you by incentivising them to create user-generated content, such as reviews, or reposting your material. This will help to build trust and make your brand appear as more of an authority in the field. Keep your social media accounts up to date and post plenty of fresh content.
Virtual events
You could network with other businesses at a virtual event. Try even collaborating with another start-up to host your own virtual event. It’s important to plan the key takeaways you want your audience to go home with in order to design engaging content for your event. You need to take a customer-centric approach as well. Here are a few more virtual event tips. By promoting your business across a wide range of channels, you can appeal to today’s consumers.
