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When it comes to sports-related business ideas, many entrepreneurs in the UK will consider building venues like leisure centres. After all, they attract people of various ages and draw in the most amount of people.
However, if you’re thinking of creating such a venue, have you considered building an American sports centre? You might not realise it, but the appetite for American sports in the UK has grown exponentially in recent years.
Here are some reasons why it makes sense to build a sports venue dedicated exclusively to American sports:
More Brits Are Getting Into American Sports
Perhaps the most significant reason why you should consider building an American sports venue is that more people in the UK are getting into American sports each year. According to Forbes, there are around 13 million American football fans in Britain alone.
There are also other sports like American baseball and basketball that are attracting more people this side of the Atlantic into the sport. As you can appreciate, American sports are quite a lucrative niche worthy of your investment.
Demand for Venues Is Growing
If you’re a property developer, you’ve undoubtedly been involved with various residential and commercial projects. Sports venues are a good way of achieving a high yield on rental income, even during times of economic woe.
It’s worth noting that there are more general venues like leisure centres in the UK than those dedicated to American sports. With that in mind, you should put serious consideration into building such a venue.
You could create a leisure centre dedicated solely to American sports. For example, you could have a basketball court complete with Megaslam basketball hoops, and outside you might have a pitch exclusively devoted to American football matches.
Opportunities for Merchandise Sales
The beauty of American sports venues is they aren’t solely places to play sports. They also provide terrific opportunities for venue holders to sell merchandise such as American sports apparel and branded team uniforms.
If you own and manage such a venue, you might also form a “home team” there and sell merchandise exclusive to that team to supporters and players alike. The possibilities for merchandise sales are endless.
Opportunities for Add-on Businesses
A gift shop selling merchandise like apparel and souvenirs is one additional revenue stream. But did you know that building an American sports venue also offers opportunities for other add-on businesses?
For instance, you could open up a cafe or sports bar on the premises that can open not just during important matches but also throughout the year.
You could operate such add-on firms yourself or offer other entrepreneurs the chance to lease the space for such retail businesses on your premises.
Conclusion
American sports might not be as mainstream as traditional ones that are commonplace in the UK. However, the interest is growing, and so too is the revenue generated from businesses related to American sports.
If you’re looking to build a new sports venue soon, it’s highly worth considering one themed around American sports.
