Expert Opinion

Why is my property taking so long to sell in 2021?

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Headlines this year have been full of stories about how quickly properties are selling and how much prices are rising. But what if that’s not been your experience?

If you’re struggling to sell your property, there may be a simple root cause. Our simple checklist below will help you identify any obstacles and offer simple solutions to improve your chances of a quick and successful sale.

Have you chosen the right estate agent?

Choosing the right estate agent can have a big impact on how quickly your property sells.

A good estate agent will have plenty of experience selling similar properties in the local area and will know exactly how to market your property to its target market. That is not their only role, however. Proactive agents will thoroughly vet any potential buyers before each viewing to avoid time wasters and address any concerns potential buyers have after viewings. They will then work closely with you and any potential buyers to manage a sale through to successful completion.

If you have any doubts that your chosen estate agent is the right fit, it might be time to explore other options. If you’re keen for a quick house sale, you may even consider using the services of a cash home buyer.

Is your property priced correctly?

Often, the biggest obstacle to a house sale is pricing. In fact, initial overpricing can result in a property taking twice as long to sell.

If your estate agent is confident in how your property has been priced, they should be able to supply pricing information for comparable properties that have recently sold in the area.

Online property portals also make it easy for you to do your own comparison, as most allow you to search recent sold prices for your local area.

Does your property listing need to be improved?

If you’re struggling to get many viewings, it may be that your online property listing needs improving. Do the property photographs show your property at its best? Is there a floorplan included in the property details? Does the property description highlight your home’s best assets?

What does the feedback from viewings say?

If your property has had several viewings, but has yet to attract any offers, it is important to pay close attention to feedback from those who have viewed the property. A proactive estate agent will collate thorough feedback after each viewing, which will help to identify any issues with the property that you can address.

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