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Place Informatics, the leading provider of footfall and location visitor behaviour data has published a comprehensive report on behalf of Liverpool Council to highlight how Eurovision impacted Liverpool City Centre with footfall numbers increasing by 45% from 5th – 14th May 2023 compared to data from the same period in 2022.
The report went on to show that unique visitors to the city centre increased by nearly 100,000 additional visitors during the week. This data shows the positive impact the song contest had on the local economy and businesses, bringing in a huge increase in footfall for the 10-day period around the event.
This report highlights just how popular Eurovision remains as an annual event both across Europe and globally and the huge increase in visitors to Liverpool in May shows how beneficial hosting the singing contest can be – for the host city and the local economy – as it increases footfall locally whilst attracting visitors from across the host country and many international countries too.
Place Informatics uses mobility location data to calculate visitor behaviour patterns for over 2,300 town centres across the UK and all 260 Business Improvement District town centres. Footfall itself is a useful tool to see how town centres, high streets and particular businesses are performing, but understanding how these visitors are behaving and also which catchment areas they are visiting from, offers the vital information needed to support and even help change the fortunes of many town centres across the UK.
Clive Hall, CEO of Place Informatics, commented, “It is interesting to see the impact hosting Eurovision had on Liverpool City Centre. The data shows just how many people visited the city during this period with a huge increase in footfall which undoubtedly will have had a positive impact on local retail, leisure and hospitality businesses.
Our data can help retailers, hospitality, councils and many other businesses and services understand how visitors are behaving, where visitors come from and most importantly where they go and what services they are utilising on their visit, including green spaces, car parks and public realms.”
For more information on location, visitor data and insights please visit Place Informatics.
