Education & Training

The Protocol Group showcases new business identity at AOC Conference & V.I.P event

A newly formed business group says it is “on a mission” to provide solutions to the staff shortages currently impacting the education sector.

The Protocol Group made their vow while attending the Association of Colleges (AOC) Conference 2023 earlier this month.

Over two days, The Protocol Group also used the event to present its new brand identity and connect with education industry professionals.

The Nottingham-based group also held an exclusive V.I.P dinner event for C-suite education industry professionals.

Held at the ICC Birmingham across two days, the AOC conference is regarded as the biggest networking event in further education.

Amir Qureshi, the CEO of the Protocol Group, said he felt it was essential the business was present across three stands to showcase how it can be a brilliant partner to the attending education industry professionals.

Amir said: “The AOC conference is a vitally important melting pot for the best minds in education. It was essential that we as The Protocol Group and our subsidiary businesses were there to connect with education professionals and show them how we can provide a huge value add to their work lives.

“One of the biggest issues in education right now is staff shortages, and our mission is to change that. What better place to present this ethos than in a room full of the people our work will provide the most benefit to.”

The Protocol Group also brought star power to the AOC conference, hosting a ‘beat the pro’ competition at one of its three stands with legendary Olympic sprinter Derek Redmond.

There was a prize for the conference attendee who was able to beat Derek’s score or come the closest on the reaction-based Batak board game

The night before the opening day of the AOC conference, the Protocol Group held a V.I.P dinner event at the Marco Pierre White restaurant overlooking the Birmingham skyline on the 25th floor of the cube in Birmingham.

Hosted by Redmond, the event saw close to 100 attendees indulging in the finest food and entertainment whilst discussing the deeper issues within education and recruitment and hearing the future plan for The Protocol Group.

Summarising his thoughts on the success of the event, Amir said: “I’m delighted with how special our V.I.P event was. A great networking opportunity with some of the industry’s best minds, fine food and even famous faces; it ticked every box.

“Most importantly, it was a real pleasure to give a speech explaining my vision moving forwards for The Protocol Group to a room of people that could have an exciting involvement with the business.”

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