Lifestyle and Hospitality

The 80s nostalgia sweeping the nation drives trend in pungent perfume sales!

With Kate Bush at number one, Barbie on our screens, festival goers donning cycling shorts – you’d be forgiven if you thought you’d been transported back to the 1980s. 

And with PerfumeDirect.com, one of the nation’s leading specialist fragrance etailers, reporting a 125% increase in sales of iconic 80s perfumes in the past month, it appears that aromas from the era are part of the trend too.

Jonny Webber from PerfumeDirect.com says: “Classic fragrances from the 80s are back in big demand and top sellers include the power perfumes that typified the time, which are anything but subtle; plus for bargain looking Brits the majority are also under £40!

“So buckle up for some brash overpowering scents as you hit the bars, festivals and public transport this summer – overpowering scents of the 80s are back!”

8 Perfumes from the 80s that are top of the pops! 

80s top sellers at PerfumeDirect.com to complement your neon roller skating Barbiecore gear!

Calvin Klein Obsession for Her Eau de Parfum (50ml) – £18.99 (Launched 1985) – Known for revolutionising the world of fragrance, Calvin Klein Obsession is an intense scent that typified the 80s. This provocative amber/spicy fragrance is a must for any 80s fragrance lover.

YSL Opium Eau de Toilette (30ml) – £46.99 – While this fragrance first launched in 1977, it was during the 80s that it became a blockbuster among attention-seeking power dressers of the era. So while it may be more than 40 years old it’s still going strong and is making a massive comeback in 2022.

Guerlain Samsara Eau de Toilette (30ml, 50ml, 100ml) – £33.99 – Released in 1989, Guerlain’s Samsara continued the trend of striking scents featuring exotic flowers and sensual woods; a great choice for a late 80s evening wear fragrance.

 

Estee Lauder Beautiful Eau de Parfum (15ml, 30ml, 75ml) – £39.99 – Launched in 1985, this is a big beautiful fragrance of the 80s. The perfume became a big hit alongside the brand’s beauty products – and for an all-round fragrance from the 80s this is it!

Elizabeth Arden Red Door Eau de Toilette (15ml, 30ml, 50ml, 100ml) – £19.99 (Launched 1989) – Another late 80s fragrance, this is a definite feel-good fragrance that is packed with complexity and depth with a mix of luxurious flowers, resin and spices. It’s a scent that represents glamour and luxury and is ideal for an 80s revival!

Moschino Femme Eau de Toilette (25ml, 45ml, 75ml) – £22.99 (Launched 1987) – Bursting with the 80s vibe of spicey florals – Moschino by Moschino won’t disappoint for those looking to find their fragrance of the 80s. Just like Moschino’s attitude to fashion this fragrance is fun, quirky and distinctive.

Cacharel Anais Anais Eau de Toilette (30ml, 50ml, 100ml) – £20.99 – So this 80s classic (launched in 1978) was a predecessor to the strong oriental scents that came out in the mid-80s, and is feminine and fresh, but still rich in composition. It’s not surprising it became the signature scent of millions as we entered the 80s.

Tiffany & Co. Eau de Parfum (50ml, 100ml) – £72.99 (Launched 1987) – This classic 80s fragrance was launched by the brand following the success of so many other top designer names. Inspired by ‘diamond cuts and luminous metals’, this fragrance features notes of fruity blackcurrant, delicate blue rose and a warm finish of ambrette seed.

Jonny Webber from PerfumeDirect.com added: “We’re seeing more and more how the popularity, and resurgence, of different types of perfumes follow fashion trends, and everything is pointing to the 80s right now. We continue to offer fragrances that became the signature scent for millions a few decades ago because they’re not only timeless, they’re also popular with younger generations as different fashions become popular.

“It’s also a great reason for people who were in their teens when these iconic fragrances first launched to enjoy the memories that these fragrances bring back. 80s fragrances are all about strength, being bold and a little reckless!

“80s perfumes are also great value for money – providing a long-lasting scent from top designer names.”

For more inspiration visit: www.perfumedirect.com.

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