Sarah Mullaney and Theo Paphitis
A West Midlands based business has received a boost from retail entrepreneur and Dragons’ Den star Theo Paphitis
Sarah Mullaney, Owner of She’s a Writer, was awarded her ‘Small Business Sunday’ certificate at Theo’s annual winners event on Friday (February 25) at the ICC Birmingham.
The 25-year-old tweeted Theo about her freelance copywriting and content marketing business during #SBS in January and was one of six weekly winners to gain a retweet to his near half a million Twitter followers, a feat that just 0.8 per cent of entrants achieve. Sarah is one of the 4 per cent of SBS winners who set up her business less than 12 months ago, having launched She’s a Writer in April 2021.
She’s a Writer, which is profiled on the SBS website, helps businesses communicate better with their target audience through freelance copywriting and content marketing services, including website copywriting, blogs, emails and social media marketing.
The weekly initiative, set up by Theo in 2010, now has over 3,500 #SBS winners and supports small businesses in the UK.
Sarah said: “I’m still in the early days of my business and usually work from my bedroom or local cafes. It’s amazing to receive recognition from Theo and spread the word about She’s a Writer to his following.
“It’s great to be able to raise the profile for local copywriters like me who help businesses build more meaningful connections with their target audience.”
Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue Chairman, Theo Paphitis, said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK.
“My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish She’s a Writer every success.”
Anyone looking for a re‐tweet from Theo should tweet him about their business on Sunday between 5 PM and 7.30 PM and include the hashtag #SBS. Six lucky businesses are re‐tweeted every Monday at 8 PM and then invited to enter their profile on the new website, attend the annual #SBS networking event and take advantage of the networking opportunities.
You can find out more about She’s a Writer’s services on https://shesawriter.co.uk, or on LinkedIn, Twitter and Instagram.
