Dozens of businesses across Derby City Centre are decorating their windows this Christmas and city shoppers could win £100 by voting for their favourite one.
The Window Wonderland Competition is being organised by the Cathedral Quarter and St Peters Quarter Business Improvement Districts (BIDs) and aims to transform the city and add a sprinkle of Christmas cheer.
Participating BID businesses will be judged on their creative and festive flair by Derby shoppers and every member of the public who votes for a window will be entered into a free prize draw to win a £100 shopping voucher to spend in outlets within the Cathedral Quarter and St Peters Quarter.
A specially selected panel of stakeholders will judge entrants on their window displays and will present a trophy to the winners in each of the two BID areas.
Businesses taking part will have their displays in place. Voting will close on the 17th December, and winners will be announced on 21st December.
Voting for your favourite Window Wonderland display is simple. Visitors who download the LoyalFree app will be able to follow a special trail, taking them from display to display, and giving them the chance to vote for their winner. There will also be QR codes in each participating window, allowing shoppers to scan and vote as they come across their favourite.
Brad Worley, Cathedral Quarter and St Peters Quarter BID Manager, is delighted to see so many of the city centre businesses taking part this year. He says the competition is sure to enhance this year’s festive shopping experience in Derby.
He said: “With to the increase in visitors to the shops in the run up to Christmas, this fun-filled trail will add a bit of extra sparkle to the family visit, and the chance to win a £100 shopping voucher by voting for their favourite window just adds to the excitement.
More than 30 businesses from across the two BID areas have signed up to take part, and visitors are encouraged to download the LoyalFree app early to make sure they can visit as many of the festive displays as possible, and claim their chance of winning a £100 shopping voucher.
For more information about the businesses in the city centre BID areas, visit www.derbycathedralquarter.co.uk and www.stpetersquarter.co.uk
