Stir PR is making waves in the cruising space, as Princess Cruises appoints the agency as its PR partner to support on strategic communications.
Stir’s scope will include working with the cruise line’s PR team in the UK to help expand its reach beyond travel and trade press into wider lifestyle media, as well as deliver press office support, as the brand prepares for its next major ship launch in 2024.
Hayley Moore, marketing director Princess Cruises UK and Europe, said: “We first met Stir earlier in the year and were impressed by their understanding of our brand and their knowledge of the UK’s consumer media landscape., Stir provided us with thought-provoking ideas that clearly demonstrated the team’s experience and knowledge of the cruise industry. We look forward to working together as we prepare for the launch of our next-generation ship, Sun Princess.”
Polly Atherton, MD at Stir PR, says: “At Stir, we’re passionate about identifying and leveraging consumer emotions to encourage brand engagement for our clients. We know that holidays are one of the most emotionally-driven major purchases consumers can make, so we’re excited that Princess’ refreshed brand identity, which is all about ‘ Love’, aligns so well with our approach and offers fantastic opportunities to stir emotion and drive impact at such a pivotal time for the business.”
