General Business

Pioneering sustainable electronics brand, Our Pure Plant, announces global launch, backed by english football captain, Harry Kane

    • England football captain Harry Kane announces equity stake in consumer brand
      • Our Pure Planet is a changemaking zero plastic-impact electronics company, specialising in audio equipment and charging accessories at accessible prices
        • 100% carbon neutral and 200% plastic-regenerative, Our Pure Planet commits to responsible and planet-reparative practises across raw material sourcing, manufacturing, shipping, warehousing, delivery, packaging and all head-office operations
          • The launch range will feature 27 unique products including Bluetooth headphones and a kid’s range

Launching Autumn 2023, Our Pure Planet sets a new benchmark in sustainable consumer technology: confidently the only 100% eco-friendly electronics company, spearheading the movement towards a greener, more sustainable future. Together with part-owner and ambassador Harry Kane, the brand sets-out to combat plastic waste and to inspire easy, eco-conscious product choices, with positive environmental and societal impacts.

Our Pure Planet’s product line-up includes sound-immersive portable speakers, multiple-device wireless charging docks, pads and power banks, wall chargers, audio-rich Bluetooth headphones and ear pods, USB and lightning cables – each item Android & Apple-compatible, engineered for long-lasting best-quality performance and designed in a range of timeless colours.

Working in proud partnership with the Plastic Collective, a global social enterprise in plastic offsetting and repurposing; Verra, a fully auditable blockchain-powered plastic-offsetting organisation, the NoCO2 Carbon-Neutral program and the Forest Stewardship Council (FSC) ensuring only recycled and sustainable materials are used in packaging (right through to water- based inks), Our Pure Planet ensures it is 100% carbon-neutral, 200% plastic regenerative, and that it is the only consumer electronics company that tackles plastic, carbon and paper waste. The Plastic Collective partnership is certified by the United Nations for their sustainable development goals, of which there are 17. Our Pure Planet contribute to 14 of them currently. Additionally, Our Pure Planet has built a recycled plastic supply chain, which makes the brand the first electronics company to use up to 80% recycled plastics across the range.

Harry Kane has joined Our Pure Planet as an equity brand owner and in an ambassadorial capacity, where he will raise awareness and amplify the importance of sustainable practices, as well as encouraging individuals to make better, eco-friendly choices. He comments on the partnership:

“What impressed me most about Our Pure Planet is not only the technology and high quality of the product but the combination of creating a positive change without having to change people’s habits or behaviours. I’m a family man and it’s important to me that the legacy I leave my children contributes to a better future for them”.

Our Pure Planet’s Directors and Co-Founders Stephen McKinnon and James McPhie comment: “Harry Kane is the ideal partner for Our Pure Planet. He has a high level of integrity and is exceptional in his field; there’s a great alignment between our company and his personal values. We’re united in our mission to challenge the industry status quo and invoke change by enabling people to make a difference in their everyday choices. We act with purpose and responsibility in everything we do, and are delighted to be working together, sharing our passion for the eco-friendly electronics revolution”.

Prices range from £10.99 – £139.99.

Follow them on Instagram here -> https://www.instagram.com/ourpureplanet/?hl=en.

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