Pindrop, the recently formed sports marketing agency, is teaming up with Newcastle United to help drive the club’s partnership research, insight and analytics capability.
The club has recently announced several new commercial deals, whilst evolving their commercial operation and amplifying its brand presence around the world.
PinDrop supports organisations in maximising their commercial potential and is now working with Newcastle United to enhance the club’s existing partnerships and search to find potential partners.
With a collective 25 years of experience in the sports industry, representing rights holders like Arsenal FC and London 2012 Olympics, PinDrop is led by executives Sean Thornley and Menino Pereira, whose proven track record excels in sponsorship consulting.
The agency will use its resources and expertise in empowering brands and rights holders to discover, deliver, and optimise strategic partnerships, through their insights-led approach.
PinDrop’s role in supporting Newcastle United will see them acting as additional support to the growing team of commercial experts who have been appointed at the football club over the past two years, helping them to build the commercial portfolio across different industries and in key territories.
Commenting on the collaboration, Jonathan Kane, Director of Partnerships at Newcastle United FC said: “We are delighted to be working with PinDrop, who will help develop our research, insight and analytics capability as we build our partnerships division. They have a wealth of experience in this space and have immediately delivered value to the club through their impressive approach.
Menino Pereira, Co-Founder at PinDrop said: “Newcastle United FC is going through an incredibly exciting and transformative period, and we’re excited to contribute to enabling their goals. Our focus is on using data strategically to unlock commercial value and establish the foundations for their expansion.”
