Lancashire Cricket is delighted to announce a new partnership with New Balance, which will see the world-renowned sports brand become the Club’s Official Kit Partner from the 2023 season onwards.
Throughout the multi-year deal, New Balance Teamsports will create bespoke playing kits which will be worn by both Lancashire Cricket’s men’s and women’s teams in all competitions – as well as all of the Club’s training and travel wear.
Red Rose Members and supporters do not have to wait long to see the new designs with Lancashire Cricket set to launch its new County Championship, T20 and One Day shirts – alongside Thunder’s new playing shirt – for 2023 during a special live stream on LancsTV yesterday (Friday 10 March).
Daniel Gidney, Chief Executive of Lancashire Cricket, said: “This agreement with New Balance represents an important step for the Club and our ambitions to continue to grow our brand.
“New Balance are globally recognised as one of the main leaders in their industry and we are sure that this new multi-year partnership will mark the start of many great new opportunities for the Club.
“We were thrilled to have New Balance designing bespoke kits for both our men’s and women’s teams and we looked forward to revealing the 2023 editions to our Members and supporters yesterday – during a very special kit launch live stream on our LancsTV platform.”
John Carden, Director at New Balance also commented: “We are absolutely delighted to announce the partnership between New Balance and Lancashire Cricket.
“I’m immensely proud of the collaborative approach taken to produce an amazing, bespoke kit that will be showcased in one of the finest and long-standing cricket stadiums in the world by both players and fans alike.
“Together, we look forward to introducing more players into the sport and supporting grassroots teams both locally, and nationally throughout our long-term partnership.”
