General Business

Marketplace super-seller, Boulevard, launches into new markets with Amazon Japan expansion

The Boulevard Team

Leading marketplace super seller, Boulevard, has today announced the expansion of its full portfolio of services into Amazon Japan.

A top 500 seller status in multiple countries across Amazon, eBay and other worldwide marketplaces, Boulevard has achieved 1,370% growth in the past seven years, averaging a rate of 100% growth year on year.

In setting its sights on Amazon Japan, the third largest online marketplace after Amazon.com and eBay.com, Boulevard plans to significantly increase its own market share, while introducing its growing customer base into new international territories.

Launched in nine key categories so far on Amazon Japan, including toys, clothing and homeware, Boulevard has already added several major brands to its exciting partner portfolio, including homeware and fashion brand Sass & Belle, and fancy dress giants, Smiffy’s.

Jack Steggles, Head of Revenue for Boulevard, commented: “Launching on Amazon Japan is our first expansion into the far east, and an incredibly exciting milestone for Boulevard given Amazon Japan’s considerable market share in providing 11% of Amazon’s global online traffic. This expansion also presents us with the opportunity to gain insights from a new customer base to help us create new and bespoke offerings in this region.”

Dominic Portman, Founder and Managing Director of Boulevard, confirmed: “Our expansion onto Amazon Japan marks the tenth international marketplace that Boulevard sells on, and our aim is to continue that trajectory of growth with launches into a further six new marketplaces this year. As a company, we pride ourselves on providing a route to huge audiences within the UK and internationally for our partnered brands and distributors, so its exciting for us to be able to continue growing within these new markets.”

Headquartered in Worcester city centre, Boulevard employs a growing team of 70 eCommerce and tech specialists.

For more information, visit: https://www.boulevardonline.co.uk.

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