Jo North, Founder of Shine Books attended a special International Women’s Day reception at the House of Lords, recognising her strong contribution to entrepreneurship.
Jo, whose business helps children learn about and embrace their differences through inclusive children’s books, joined inspirational female founders from across the UK who have been selected for Small Business Britain’s annual #iAlso100 line-up.
Forming part of Small Business Britain’s f:Entrepreneur campaign, the #iAlso100 champions the unique impact of multi-achieving female business owners, who lead purpose-driven businesses and support their communities along the way through volunteering, mentoring, and other community initiatives.
Jo North was named as one of ƒ:Entrepreneur’s ‘iAlso100’ this year in recognition of her impressive entrepreneurial journey, which has involved running a business alongside a roster of other responsibilities. To date, Jo has donated over £2400 to charity by creating and selling children’s books which raise awareness and normalise a range of neurodiverse conditions and disabilities, alongside running school workshops and working for Thera Scotland as a Quality Supporter.
Jo said, “Being at the House of Lords felt very surreal, and it feels amazing to be included in a group of such inspirational females.”
The event showcased the powerful contribution of female entrepreneurs to the UK economy, society, and communities. Jo enjoyed afternoon tea and networking in Westminster, meeting other founders from across the country, as well as special guests which included a group of young female founders working with The Prince’s Trust. Grace Graham, Trust ambassador founder of WorkSpa also gave a powerful guest speech on the importance of International Women’s Day.
Delivered by Small Business Britain—the leading champion of small businesses in the UK—f:Entrepreneur campaign was launched in 2017 to highlight the stories of amazing female business owners and help provide inspiration and role models across the wider small business community. Now in its eight year, the campaign reflects how female entrepreneurs continue to thrive in the UK despite the challenges of the past years, with many scaling or starting new ventures.
“Women are starting businesses in greater numbers than ever and making an essential
contribution to our economy, so it is vital that we celebrate and support this,” said Michelle Ovens CBE, founder of Small Business Britain and the ƒ:Entrepreneur campaign.
“So much has been thrown at women running businesses over the past few years and they have fought back with impressive resilience. This event underlines the importance of nurturing female entrepreneurship so it continues to flourish in the UK, playing a key role in driving growth and recovery. It was fantastic to have amazing women like Jo North join us to recognise their special value and impact.”
To see the full line-up of the 100 amazing women featured in this year’s f:Entrepreneur #IAlso100 campaign visit https://f-entrepreneur.com/ialso-100-2024/.
