Creative marketing agency Linney has added the state-of-the-art Kudu flatbed printer from swissQprint to its portfolio to enhance customer offerings in high-resolution and sustainable printing.
Established in 1851 as a bookstore, family-owned business Linney has evolved into a renowned multifaceted creative marketing group.
With expertise in print, logistics, and high-end creative, the agency has been giving brands the edge for decades.
Continuous investment
Linney’s long-standing approach to investment, often referred to within the business as “patient capital”, underscores its long-term commitment to delivering innovation for customers, employees, and suppliers. Over the past decade, the company has invested approximately £30 million. The addition of the large format printer Kudu highlights its dedication to pushing client boundaries.
Linney’s leadership team first encountered the Kudu at this year’s FESPA exhibition, and it quickly became evident that the machine’s capabilities would be an indispensable addition to their printing. Charles Linney, Executive Director at Linney, is delighted with the new investment: “The Kudu is more than just a printer; it offers an exceptional level of quality for us, particularly with its range of colours. It not only complements our existing printers but also offers our customers special features that are now essential in a highly competitive market.”
A cutting-edge addition
With its roll to roll and dual roll capabilities, 304 m² per hour output, and 10 colour channels, the Kudu represents a cutting-edge addition to Linney’s large-format printing arsenal. It enables striking, high-quality print, and attention-grabbing visual materials. Vibrant backlit images with neon colours coupled with the Kudu’s creative print effects, including 2pt text, 3D effects, haptic (tactile) printing, white and spot varnish, will usher in new possibilities for the business.
Furthermore, its vacuum system firmly secures substrates, enabling the Kudu to print on a wide range of rigid materials. Wood, fluted boards, aluminium composite panels and acrylics can all be effectively printed, eliminating the need for priming, while maximising quality results.
Sustainable collaboration
Linney’s dedication to sustainability earned a prestigious gold award in the POPAI (Point of Purchase Advertising Institute) awards last year, further solidifying its reputation as a leading light in sustainable business practices. With sustainability a cornerstone of operations, swissQprint’s values and the Kudu’s efficient running costs and small ecological footprint were a fundamental part of its decision making.
Certified to consume only 2.2 kilowatt-hours of electricity, equal to an average kettle, energy use is minimised. Furthermore, the Kudu’s design and LED technology ensures low emissions. Allied with swissQprint’s Greenguard Gold certified inks, the Kudu creates the opportunity for the sustainable print Linney’s customers expect.
A partnership approach
Ian Maxfield, Regional Sales Manager at swissQprint said: “We’re delighted to partner with Linney and supporting their continued focus on delivering for their clients. The Kudu provides the quality and innovation Linney demands, and we look forward to seeing how it will help expand the already broad customer offerings.”
