Jolyon Bennett, Founder and CEO of juice®
Quirky and colourful tech accessories brand juice® is thrilled to have been named as a finalist in not one but two categories at the Mobile Industry Awards 2023, for the third year in a row.
The dynamic, forward-thinking business has been shortlisted for ‘Accessory Manufacturer of the Year’, as well as ‘Sustainability Initiative of the Year’ once again – after taking home the trophy for the latter in 2022 – as a result of its ongoing sustainability initiative.
Initially launched in in April 2022, the ‘juice® Made Mindfully’ campaign saw the company begin the process of manufacturing every single product line – both old and new – using 90% recycled post-consumer waste collected from oceans, beaches and landfill sites, and re-introducing them to market.
juice® successfully rolled this initiative out across its entire range FIVE months ahead of schedule, making them the first mobile phone accessories manufacturer in the UK to eliminate all ‘virgin’ plastic from their products.
CEO of juice®, Jolyon Bennett, commented: “Every year, 8 million tonnes of the world’s plastics end up in our oceans. We make and use 20 times more plastic today than we did 50 years ago, so here at juice®, we’re doing all we can to help reduce this.
“Although we successfully removed all single-use plastic from our packaging back in 2020, we knew we needed to do more, so we turned our attention to the plastic used within our products themselves. As the first mobile phone accessories brand in the UK to eliminate all virgin plastic from our products, we are extremely proud to say we have achieved this with no compromise on quality or cost for the consumer.
“We are ecstatic that juice® is being recognised again and again for both the quality of our products and our continued sustainability efforts, and this double award shortlisting further compounds that we are, in fact, doing the right thing.
“To be shortlisted amongst industry giants such as Belkin, Three UK and Samsung is incredibly humbling yet affirming for both myself and the whole juice® team. We wish everyone the best of luck on the night!”
In partnership with Sky Zero, the Mobile Industry Awards showcase the gold standard of excellence in the industry. From the boardroom to the grassroots, all entrants represent the best and brightest the UK mobile sector has to offer. All winners will be announced during this year’s ceremony on Thursday 21st September at the Royal Lancaster Hotel in London.
2023 has been an exciting year so far for juice®, having introduced a number of new products to market including a limited-edition Pride version of its best-selling Power Bank and a ‘Smart’ Plug designed to help consumers cut down on their energy costs by as much as £60 per annum. Earlier this year, CEO Jolyon also made the decision not to increase the prices of any juice® products to protect customers from the rising cost of living, despite the company taking a massive financial hit as a result.
For more information, visit: www.juice.co.uk or www.mobileindustryawards.com.
