Golf is known to be an incredibly popular sport, with the R&A revealing that 5.3 million adults across the UK and Ireland played golf in 2021.
Almost anyone can play as the sport doesn’t rely on age or fitness levels. It’s not only enjoyable, but it offers good exercise and a chance to be in the great outdoors.
Despite this, you may be struggling to attract members to your golf club. To many people, the sport can appear as exclusively for a certain demographic. So, we’re here to give you some tips on how to increase memberships at your golf club.
Social media
The digital world is ever-growing, so it’s important to build a social media presence for your business. Make sure your golf club has pages across a variety of social channels so you can appeal to a wider audience.
Capture some photos of different areas around your club to entice people in. Creating content that makes the club look exciting is a great way to attract potential new members who may want to come and visit for themselves.
Competitions and giveaways are a fun marketing strategy to spread the word about your business, as well as promote any seasonal events. Try hosting a competition or arranging a giveaway on your social media channels for the chance to win a free round of golf or even a free membership.
It’s best to post regular and engaging content to keep your followers interested and up to date with the latest events. Provide a link to your website from your social channels so people can find out more information about the club and membership options you have to offer too.
Incentives
Incentivising people to join your club is a sure-fire way to increase your memberships. Removing any sign-up fees is a great idea when you’re competing against other courses, making your memberships a lot more desirable.
Including golf insurance as a benefit of your membership packages can create peace of mind and offer protection to players if an incident was to occur. It’s a fantastic added benefit of being a member of your club.
Offering long-term discounts and referral schemes is another great reason for people to join up. It boosts awareness and can grow your membership numbers easily.
If you have different packages on offer, this can cater to more people and encourage them to join. You can choose to offer monthly and flexible memberships, as well as spouse and group options.
Golf is already a popular sport, but a few simple steps could help increase the number of members at your club.
