Whether they are large or small exhibitions, expos and trade shows can form an effective sales and marketing campaign for a business.
But it can sometimes feel like an uphill battle to get prospects to attend so how can video marketing help you attract more visitors to an exhibition?
Set the scene before the exhibition
Video marketing can be effective whether you are holding your own event or have a trade stand at a larger exhibition. It can help you to tell prospects what they can expect from you while you are there and the reasons to come and visit. Think about short, punchy video that includes highlights from previous years to attract people to the event or exhibition. Make sure to include a clear call to action in the video plus ensure it will work with a social media caption surrounding it as well.
During the event build awareness of the benefits of attending
If you didn’t exhibit previously or it is the first time that you have held the event then you might not have previous footage. If that’s the case then live streaming for a single day or turning around quick edits for a week-long exhibition can help you build awareness for potential visitors. Focus your content on the benefits of attending and use video marketing to create a sense of urgency. What will your prospects miss out on if they don’t see you at this exhibition?
Think about what appears on your stand too, from animated explainers to promotional exhibition videos. They can be a great way to communicate your products and services when your stand gets busy or to people too busy to stop!
Post-event video marketing to convert attendees this year and for future years
A plan for your post-exhibition marketing is key and video marketing can lend a hand here as well. It is easier to get a feel for an event from video than copy or images alone. It can be a great way to thank everyone who attending while reminding them of the benefits of your product or service. It can be a fantastic asset not only for this year but for future years to build awareness of why your prospects and customers should attend.
Video marketing for events: it doesn’t have to be expensive
It might sound like an expensive option for your marketing but adding video to attract prospects doesn’t have to be. We’d always recommend looking at a professional option over a DIY approach, especially if you are looking to promote on social media during an event. You want to make sure that you look professional as opposed to something that might have mobile camera shake!
That’s where working with someone like Humanoid can help. For any exhibitions taking place at the NEC in Birmingham, Telford International Centre or Manchester Central this year, we are offering any company an exhibition stand highlight video. Perfectly edited for social media at under 60 seconds in length as well as featuring your branding it can help you raise awareness for only £275.
Or include a talking head from a team member, or client testimonial, also filmed on the day for £475 in total. If you’re exhibiting at a three day or five day event at the NEC, Telford International Centre or Manchester Central we’re also offering a 24 hour turn around service for an additional £250.
If you’d like to know more than please visit www.humanoid.uk or email [email protected].
