Hannah Montgomery with some of the Golddust Direct designs
Award-winning marketing professional Hannah Montgomery is offering a helping hand to businesses who need a bit of extra support during lockdown.
Hannah, who has just been named 2021 Young Professional of the Year at the Lichfield, Tamworth, Sutton Coldfield and Cannock Chase Chambers of Commerce awards, said she wanted to use her expertise to help local firms who may be struggling.
She has dubbed her new venture, Golddust Direct, as being like ‘Moonpig for businesses’.
It offers firms a cost effective direct mail package, in which they can choose from a selection of A5 printed postcards, personalise the detail and send out to staff, customers or potential clients to raise their profile.
Golddust Direct officially launched on February 11, with a Valentine-themed campaign giving firms the chance to send postcards to staff thanking them for all their hard work during the Covid lockdowns.
Hannah, 35, said: “It was something I had always wanted to do, and then when lockdown came it became clear that businesses needed all the help they could get to raise awareness about their services and products.
“Businesses can go onto the website, choose a design, personalise it with their own message and then we send it out. It’s just like Moonpig for businesses really.
“We launched with a Valentine campaign for businesses to send a thank you note to employees for all their hard work. We want employees to feel the love – many of them have been working from home for months and it’s a great way for employers to make contact and say thank you.”
Hannah already runs Golddust Marketing, based in Lichfield, and said she had seen how successful direct mail campaigns could be as a marketing tool. However, she said they could sometimes be costly.
“It works very well if it is done in the right way, it just sets you apart from the competition,” she said. “You just need a clever idea and to execute it well. I have had so many clients want to use direct mail, but they can’t afford it and find it a time-consuming process. With designers, printing and postage it can work out to be a heavy initial investment.
“This offers them a service for £249 – they can choose and edit a design and get 50 cards sent out – they can always send more once they have tried the campaign and seen the results.”
Hannah is also the Founder of Re-engage, Lichfield, a charity which aims to tackle social isolation among older people in the region.
As part of the Golddust Direct package, businesses will be invited to make a donation to Re-engage and request a letter be sent to an elderly person.
“This fulfils a company’s CSR requirements and it’s lovely for the recipient to get something through the post,” she said.
Hannah is also linking with the Woodland Trust, making donations to offset the carbon footprint of the firm.
Hannah said companies who had trialled her new service had already seen huge success. Emma Smith, Director at ES Research said her campaign resulted in 700 new contacts. And Jasmine Parr, from Carefor, said: “We secured a meeting that turned into a sale. This gave us a significant return on our investment and also helped our brand stand out from the competition.”
To find out more about Golddust Direct, visit www.golddust.direct or call Hannah on 0330 055 26 05.
