Dan Fabian
Drawing from personal struggles with poor-quality sleep, Dan Fabian has taken a bold leap from the corporate world with a mission to help others achieve the restful sleep they deserve.
London-based Dan, a former city executive, has launched a ground-breaking health and wellness brand, TEN PM, dedicated to transforming the way people experience sleep.
TEN PM introduces a range of beverages and snacks carefully crafted with natural ingredients that promote restfulness. Beyond the physical benefits, Dan firmly believes that quality sleep plays a pivotal role in mindfulness and positive mental health, fuelling his passion for improving people’s overall well-being.
With an impressive background as the President of a global financial asset management business, where Dan oversaw $50 billion in investments and managed a workforce of 200 employees worldwide, the transition to creating TEN PM represents a significant departure from his previous career in the City.
Reflecting on the decision, Dan shares: “I cherished my work in the City, collaborating with exceptional individuals. However, the long hours and overwhelming stress took a toll on my sleep and overall health. When I left my position during the Covid pandemic, I saw it as an opportunity to address my sleep issues and invest in my well-being.”
Determined to find a natural solution rather than relying on prescribed medications, Dan embarked on an extensive research journey exploring the realm of nootropics, vitamins, minerals, and adaptogens.
After months of experimentation, he discovered a selection of natural ingredients that had a profoundly positive impact on his sleep. His focus shifted to incorporating these remarkable components into delectable foods and beverages, offering fellow sufferers a pleasurable way to relax and fall asleep. This vision culminated in the birth of TEN PM.
Although Dan possessed nearly two decades of experience in corporate settings, establishing a new health business from scratch presented an entirely novel challenge. Fabian said:
“While overseeing an Asset Management Company demanded significant skills, experience, and expertise, venturing into entrepreneurship, building a brand, and creating physical products for the first time was an exhilarating experience that I thoroughly enjoyed.”
Dan’s inherent entrepreneurial spirit and aspirations propelled him forward when the opportunity arose, leaving no room for regrets.
“Setting up TEN PM was an absolute joy for me, collaborating with talented creative individuals to design the brand, working with product development teams to transform ideas into tangible products, and now engaging with marketing and PR teams to disseminate our message and reach a wider market.
It has been a remarkable learning curve, one that I embrace wholeheartedly.”
As with any business venture, TEN PM encountered setbacks along the way, including manufacturing challenges and high demand resulting in temporary stock shortages.
Leveraging his professional expertise, Dan adeptly navigated these obstacles, further strengthening the company’s supply chains, fulfilment channels, and product offerings.
“Rather than succumbing to stress over delays and challenges, I viewed these temporary setbacks as opportunities for improvement and growth.”
Within the past nine months, TEN PM has achieved remarkable growth, garnering a loyal customer base and setting its sights on an impressive annual turnover of £1m this year.
“With an estimated 40% of adults struggling with poor sleep, the potential for TEN PM in the market is colossal.
My primary goal is to help individuals enhance their sleep quality without resorting to prescription pills. While our current focus is on the UK market, we envision global expansion within the next few years. I aim for TEN PM to become the leading brand for improving sleep worldwide.”
