L-R: Daniela Loffreda and Sara Vermes
Eden Public Relations, Nottingham’s longest standing female-founded public relations agency, continues to expand its team by appointing Sara Vermes as PR & Digital Senior Account Executive and Daniela Loffreda as PR & Digital Account Executive.
The specialist PR and marketing communications consultancy based in the city’s Lace Market has just celebrated 23 years in business, having been established in 2000 and continues to grow its offering as a leader in the digital PR sector in the Midlands.
Sara joins the agency with a wealth of experience in PR, having previously worked with a diverse clientele in the tech, AI, software, manufacturing, signage and construction sectors. Sara’s international background, including fluency in Hungarian and Spanish, further emphasises the agency’s growing reach and expertise.
Daniela comes to Eden having worked as an NCTJ and NQJ qualified senior journalist across two regional titles in the East Midlands. She has a strong background in writing, particularly for news, features and lifestyle topics and events.
The pair’s responsibilities will include overseeing both new and existing accounts and collaborating closely with the team to deliver exceptional social media and digital PR results.
Sara said: “I’m delighted to be part of the Eden PR team and to work with such a wide range of clients. I’m excited to leverage my skills to help our clients achieve their goals and contribute to the agency’s ongoing success.”
Daniela added: “Joining the Eden team has been an amazing experience so far. I’m thoroughly enjoying getting to know new clients and exploring the world of PR. I’m really looking forward to using the skills I’ve developed in journalism to help clients achieve amazing results.”
Emily Winsor-Russell, Director and Head of New Business at Eden, added: “Sara and Daniela are both excellent additions to our growing team, bringing with them a host of valuable skills and experiences from the PR and media worlds. As the requirements of our clients continue to evolve – be it a need to diversify their brand messaging approach or to launch a disruptive new product or service – we are investing more heavily than ever before in our team. By broadening the make-up of our team with talented writers and PR pros from a variety of backgrounds and disciplines, we are ensuring that our clients receive the very best communications strategy and delivery on offer. Welcome Sara and Daniela, we’re so pleased to have you join us and look forward to watching you flourish at Eden.”
