Automotive & Transport

East Midlands based Innovate Freight to sponsor government-backed initiative Generation Logistics

Richard Litchfield

An East Midlands based specialist IT consultancy for freight and logistics has announced it will sponsor an industry-leading initiative to find new talent. 

Innovate Freight, which has its head office in Grantham, is supporting government-backed Generation Logistics, which aims to discover and engage a new generation of workers in the sector.

It comes as the consultancy launches a new division of its business, Innovate Talent – a specialist recruiter for transport and logistics.

The growing Innovate Talent team is led by Mark Chopping, an experienced recruiter and Innovate Freight’s Managing Director Richard Litchfield, from Nottinghamshire.

Combined, the pair have 50 years of experience in freight and recruitment and are proud to be one of the first supporters of Generation Logistics.

Richard Litchfield said: “We’re enthusiastic about transport and logistics as the best business to be in, and we’re excited to launch a new division of the business to find and engage the next generation of logistics talent.

“We know the types of people that thrive in our industry and are therefore thrilled to be supporting Generation Logistics and its essential work in the sector.”

Generation Logistics is a government-backed initiative and awareness campaign aimed at those in their teens and early twenties.

Its purpose is to actively address sector shortages by bringing together the Department for Transport with leading employers and trade groups.

Innovate Freight joins other silver sponsors including Amazon, National Highways and Network Rail.

Innovate Freight’s support will help Generation Logistics focus on young people and their educators as the project, now in its second year, prepares to launch its brand-new Education Hub.

Mark has worked in recruitment since 1998 and has also held a number of influential positions at well-known organisations including Next Ventures and Korn Ferry.

Richard first entered the logistics sector in 1997 and has worked in several senior management roles within the industry including Kuehne + Nagel and most recently Forward Solutions.

The dedicated and specialised talent search service, Innovate Talent, has been born out of the pair’s lived experience of hiring great people.

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