Charity

DEBRA UK enters charity partnership with global employment law and HR consultancy, Peninsula Group

L-R: DEBRA UK CEO Tony Byrne, DEBRA UK Vice President Graeme Souness, ex Manchester United and England International Bryan Robson OBE and Kate Palmer FCIPD, Peninsula Employment Services Director

DEBRA UK is delighted to have been chosen as a new charity partner for Manchester-based global employment law and HR consultancy, Peninsula Group.

In this exciting new partnership, Peninsula Group colleagues chose DEBRA UK to be one of their 3 charity partners to support over the next 3 years.

Peninsula have committed to raising a minimum £1 million over the next 3 years to help DEBRA BE the difference for EB.

Commenting on the new partnership, Peninsula CEO and Founder, Peter Done said: “We are absolutely delighted to announce our new charity partnerships and have chosen three wonderful charities to support.

Following our successful partnership with Royal Manchester Children’s Hospital, I wanted to find out what causes our employees hold close to their hearts. After reading through hundreds of nominations, there were three causes that clearly stood out, so we’re delighted to make this commitment to them.

I was absolutely blown away when we met with DEBRA UK CEO Tony Byrne and Vice President Graeme Souness at the scale of the need for support and the real difference that our partnership can make in the lives of people suffering from epidermolysis bullosa (EB) – let me tell you, they really do suffer.

Peninsula Group will raise £1m for each of our three charity partners over the next three years, for a total minimum commitment of £3m. To raise this ambitious target, our employees will take part in multiple fundraising activities throughout the partnership, starting with the London Marathon in April.

The company will also be enabling employees to sign up for payroll giving. All fundraising activities and payroll deductions will be matched pound for pound in corporate donations, ensuring that the £3m minimum target is achieved.  Giving back to the community through donations of time and financial support is one of the key foundations of the Peninsula Group and aligns with our core group values – We Care, We Take Action, and We Do the Right Thing. There is so much that we can do to help, and we’re excited about the difference we can make to each of our chosen charities over the next three years.”

DEBRA UK CEO, Tony Byrne said: “From the first day that I met Peter Done and the Peninsula Group team up in Manchester I was incredibly impressed by their professionalism and dedication to delivering a first-class service to their thousands of customers all over the globe and thus I’m immensely proud that an organisation of their standing has chosen DEBRA UK as a charity partner for the next three years. There are many opportunities for our organisations and colleagues to work together to raise much-needed awareness of EB and vital funding that will help take us another step closer to achieving our vision of a world where no one suffers with EB. On the behalf of everyone at DEBRA and the UK EB community, I would like to express my sincere gratitude to Peter and the entire Peninsula Group team for this opportunity, we look forward to working together to BE the difference for EB in 2024 and beyond.”

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