Helen Clawson with Theo Paphitis
A Middlewich‐based business has received a business boost from Retail Entrepreneur Theo Paphitis.
Helen Clawson, Owner of Adaptive Clothing UK, tweeted Theo about her business during ‘Small Business Sunday’ and was one of six weekly winners to gain a retweet or repost by Theo to his over half a million Twitter and Instagram followers. The weekly initiative, set up by Theo in 2010, now has over 3,500 #SBS winners and supports small businesses in the UK.
Business and retail entrepreneur and self-confessed Shopkeeper, Theo re‐tweeted Helen’s message to his over 500,000 Twitter and Instagram followers and as a result, www.adaptiveclothing.uk has hundreds more followers and extra orders for their sensory and accessible products and with summer around the corner the easy peasy swimsuits. They are also profiled on the #SBS website (www.theopaphitissbs.com) that is exclusive to all Small Business Sunday winners.
Helen said, “ What a privilege, I’ve only been trading for 9 months and still work out of my dining room, so it’s amazing to have support from Theo because it’s tough trying to raise our profile as a new business, Theo has recognised our hard work and helped spread the word about what we do to his following. I also won on my birthday, What a fantastic birthday present ”
Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue Chairman, Theo Paphitis, said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK. My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish Helen and Adaptive Clothing UK every success.”
Anyone looking for a re‐tweet from Theo should tweet on Twitter or do an Instagram post to him about their business on Sunday between 5 PM and 7.30 PM and include the hashtag #SBS. Six lucky businesses are re‐tweeted every Monday at 8 PM and then invited to enter their profile on the new website, attend the annual #SBS networking event and take advantage of the networking opportunities.
