‘PR Matters – The Public Relations Podcast’ is a timely edition to the world of business focussed podcasts providing an indispensable resource for anyone interested in the world of PR and marketing. The weekly podcast offers a range of valuable insights, tips, and industry secrets.
Launched by Beverley Walkden, CEO, Steele PR, a former TV and newspaper journalist it hopes to shine a light on the art of storytelling and how it relates to communications in a world of AI, content marketing and paid media.
Public relations is often poorly understood, but when employed as an integrated management and communication function, it can help businesses not just navigate economic and political turbulence, but also grow.
According to a survey released in February 2023 – “The Role of Public Relations in Strategic Planning and Crisis Preparedness” – A report by the Institute of Directors (IoD) and the Chartered Institute of Public Relations (CIPR) Around 17% of respondents say their organisation has no public relations support, either internally or externally which highlights the need for more knowledge and awareness of the function PR plays in business.
Series 1 of the podcast takes a deep dive into the foundational elements that make PR such a powerful and exciting field and important management discipline.
Whether you’re a seasoned PR professional or someone new to the industry, ‘PR Matters’ ensures that all listeners start on a level playing field. It simplifies complex concepts, making them accessible to everyone.
‘PR Matters’ is more than just a podcast; it’s a culmination of Beverley’s diverse experiences and the rich expertise of her eight talented associates who work with her at the agency.
The podcast is designed to benefit businesses and organisations seeking effective PR, providing valuable guidance on hiring and commissioning the right services.
It also serves as a valuable resource for PR and marketing professionals, offering an inside look at trade secrets and industry best practices.
As Beverley Walkden added: “PR Matters brings together the rich and diverse experience I’ve had the honour to experience since striking out to become an agency with eight talented associates.
“It’s aimed at anyone in business but also PR and marketing professionals themselves who want to hear about success stories, overcoming challenges, and learning from others’ experiences.
“Overall, podcasts offer a flexible and convenient way for businesses to access a wealth of information and insights. By actively listening to podcasts and incorporating the knowledge gained into their strategies, businesses can stay competitive, adapt to changes in their industry, and ultimately increase their chances of success.”
*TO LISTEN TO THE PR MATTERS PODCAST ON APPLE AND SPOTIFY*.
- To listen on Apple click here to follow and subscribe (https://podcasts.apple.com/us/podcast/pr-matters-the-public-relations-podcast/id1715525611)
- To listen on Spotify click here to follow and subscribe: (https://podcasters.spotify.com/pod/show/beverley-walkden7)
