Adrian Hide
A Staffordshire company whose mission is to help keep businesses safe on the roads is celebrating its fifth birthday.
Adrian Hide Consultancy was launched by road safety expert Adrian Hide in 2018 and since then it’s gone from strength to strength.
The Cheadle based company specialises in delivering a range of face to face and on-line road safety courses for businesses who have staff that drive for work purposes, as well as consultancy services, and driver risk management support and advice.
Since it was launched, Adrian has trained more than 500 drivers and has worked with nearly 40 businesses to introduce robust driver risk management programmes.
He also works in partnership with Road Safe Northern Ireland, MDEL Fleet management as well as a team of different insurance brokers.
During his time in business Adrian’s biggest challenge was surviving lockdown where he had almost 18 months without any client facing work. He used that time to create a number of online driver training courses, including Safer Van Driving, Eco-Safe Driving (for business car drivers) and Electric Vehicles – (a course for those new to driving electric vehicles) – all of which are continuing to run very successfully today.
Adrian has more than 30 years road safety experience, including 13 as an approved driving instructor, 13 with Staffordshire County Council, the last seven of which he headed up road safety training and education for the whole county. He then worked with a private road safety company for around six years.
Adrian said: “I have spent my entire career working in road safety and it’s something I am passionate about. When I set the business up my aim was to help make the roads safer by giving businesses the tools to keep their drivers safe when they were behind the wheel – whether that was through training, or helping create driver risk management programmes. That’s still the case today. Essentially, I want to help businesses manage the risks associated with their on-road driving activities, ensuring that the business, its people and its reputation are protected.
“I love my job and working with the fantastic businesses I do but it hasn’t always been easy. Lockdown was difficult because a lot of my business involved delivering face to face training. I had to move quickly and look at different ways of delivering my services. I invested in equipment and set about creating and developing a range of on-line training courses. Thankfully it paid off and the on-line training sessions are now part of my offering so that businesses have a choice of face to face or virtual.
“My clients and their needs come first – trust, honesty, transparency and integrity are very important to me and I think that’s why the business has gone from strength to strength. I’m delighted to be celebrating the company’s 5th birthday, but I couldn’t have done it without the fantastic client base I have. I’m really looking forward to the next five and seeing where the journey takes me,” he added.
Fifteen Group are just one of Adrian’s Staffordshire clients. He worked with them to introduce a robust driver risk management programme, as well as delivering driver risk management training and on-line driver training for staff who drive for work purposes.
Director at Fifteen Group Ian Walker said: “We are enjoying the “safe journey,” with Adrian and we are looking forward to further ensuring the safety of our team when they are driving on company business, with the implementation of our brand-new safety driver policy. It has been an education of how a robust driver safety policy can keep your team safe and also understand your business responsibilities when your team are driving on company business. It further enhances our current Health and Safety strategy, putting in a further process of good practice.”
Adrian Hide Consultancy offer a range of face to face and on-line road safety courses, as well as consultancy services, and driver risk management support and advice. For more information, please go to: www.adrianhideconsultancy.co.uk, call 07973 337251 or email [email protected].
