Dave
For a lot of us, the pandemic shifted the way we see work for good. More people began to embrace flexibility, and seek out new working options.
But flexibility is something that’s been at the heart of the ethos for temporary staffing platform GIG long before the pandemic.
With GIG, there’s no requirement for working 9-5, 5 days a week. Instead, you choose when you work and where you work, as much or as little as you like. That means you could be working as a Warehouse Operative one day, and serving behind a bar the next.
Dave, the star of GIG’s new Sky Go ad campaign, does exactly that. He picks the gigs that work for him, from warehousing, to hospitality, to events – meaning he’s got time to spend with the people who matter.
Flexibility has become more than a buzzword, it’s essential to the future of staffing.
Research across employment sectors has found people now actively seek out flexible working options, searching for jobs that allow you to work around your studies, or make room for quality time with the family.
But flexibility doesn’t just have to be for those looking at part time hours – with GIG you can still work full time, when and where you want. For instance, workers joining the GIG hub model may work full time 6 days a week, with many opting to work away at GIG’s warehouse partners, supplying some of the UKs biggest retailers.
The GIG economy hasn’t always had a good reputation, but GIG shows that this flexibility doesn’t have to come at a cost. Their workers are guaranteed the basic rights that other gig economy providers often miss, such as holiday pay, and they push all their partners to offer well above minimum wage rates.
GIG’s MD Antony Woodcock believes that flexible working can offer a diverse range of opportunities for all, and that it doesn’t just have to be something that (fills a gap.)
“The whole concept behind the campaign is to showcase the opportunities that flexibility with GIG can bring.
“If you don’t want to be tied down to a single job, working hours that don’t fit your life, then there is another option. If you’re looking for regular shifts, training and experience to be able to build a career, that’s also something you can achieve with GIG.
“Just like Dave, all our GIG Seekers have the chance to choose their own path, all from a single app.”
For businesses, there are clear gains to be made too – flexibility is not only a vital way to deal with the peaks and troughs that an increasingly unpredictable world throws their way, but it may also be the key to unlocking the talent needed to overcome staffing shortages.
With both businesses and workers being hit by recent increases in the cost of living, flexible solutions such as GIG can be a much needed lifeline.
For more information, visit: gigtogig.co.uk/dave.
