Atom Bank, the UK’s first app-based bank, has won a Feefo Gold Trusted Service Award for its customer service in 2022.
The Feefo Gold Trusted Service Award is awarded to brands that deliver an exceptional experience to their customers across the whole of the calendar year. It is based solely on the reviews and ratings a company has achieved, meaning it’s a true testament to a companies’ customer experience commitment.
This award is another vote of confidence in Atom from its customers, after the Durham based bank recently hit five star ratings on iOS, Android and Trustpilot for the first time. 2022 was a year of record growth for the bank, and this hat-trick of external customer measures is proof that this success was not to the detriment of the customer experience. Total customer numbers saw a record increase, with 80,000 people deciding to bank with Atom in 2022, up 77% on 2021, while savings balances nearly doubled in 2022 (up 96%) to over £5bn.
Michael Sherwood, Head of Digital Experience at Atom said: “This prestigious award means we are living and breathing our purpose to change banking for good, for the better, and for everyone. The fact that it’s based on actual feedback from our customers makes it all the more satisfying, so we’re really pleased to be recognised for our relentless focus on delivering the things that matters most to customers.
“We couldn’t have done it without everyone here at Atom, so I’d like to take this opportunity to thank each and every one of our people who put the customer first every day. We want to make the Atom experience the fastest, easiest and best value in U.K. banking, so we will continue to improve the customer experience as we move through 2023 and beyond.”
