L-R: Art Lindop, Alex Mills, footballer Ronaldinho and Kieran Flynn
Staff from an award-winning digital marketing agency travelled more than 4,000 miles and rubbed shoulders with some of the biggest footballers in the world when they staged their most high-profile campaign to date.
The team from Alphageek Digital, based in Derby, coordinated a campaign across two continents, providing a range of services including video content and social media posts, to publicise The Beautiful Game, a celebrity football match which took place at the Exploria Stadium in Orlando, USA.
The match was sponsored by Alphageek’s longstanding clients, health supplements suppliers DoNotAge.org, and featured a star-studded line-up of world-famous footballers including Brazilians Ronaldinho, Roberto Carlos and Cafu, ex-Netherlands striker Patrick Kluivert and former Columbian goalkeeper Rene Higuita – who made his name when he performed a scorpion kick at Wembley Stadium.
Other big names included Brazilians Vinicius Junior, Eder Militao, Willian, Lucas Moura, Portugal’s Joao Felix and Dybala from Argentina.
This was the biggest campaign Alphageek has ever undertaken which involved creating graphics for worldwide online adverts and social media posts in the run up to the match, filming 90 hours of footage at the event itself and running ads during the game.
The team spent five days in the US before heading back to Derby to edit the video footage and analyse the results of the campaign, which reached 5.5 million people through social media and gained 140,000 impressions for sales ads.
Alphageek’s operations director Kieran Flynn, who attended the event, described the assignment as a huge milestone for the company, which was set up just before the COVID lockdown and is now based in Friar Gate.
He said: “Not only was this an amazing project to be involved with for us on personal level because of the privilege of filming huge stars like Ronaldinho and Roberto Carlos, it showed the full range of what our agency does.
“In the weeks leading up to the event the brand amplification and content team worked closely to design social media graphics, banners, leaflets and billboards, incorporating the most famous players as well as the DoNoAge.org’s supplements.
“DoNotAge.org have been one of our most loyal customers and they wanted us to make sure their sponsorship of the match was maximised to its full potential. We’d been planning it for months and it was brilliant to finally be there and see everything we’d been talking about for so long taking place.
“Over in the States we spent five days filming 90 hours of footage, which included some of the players behind the scenes and during the match.
“The results speak for themselves – we reached 5.5m people via Facebook and Instagram, gained 1,596 new followers and increased DoNotAge.org’s engagement by almost 23%. It shows the power of social media when you’ve got a good plan and some of the world’s most famous footballers coming together for an amazing match.”
Alphageek is operated by joint founders Kieran, Art Lindop and Alex Mills, and offers a whole range of digital marketing services including social media advertising, pay-per-click, web services and content creation, for companies across a range of industries and across four continents.
To find out more visit www.alphageek.digital.
